To reduce carbon emissions (Netzero 2070) and align with the global push for sustainability (UN Sustainable Development Goals 2030), the Indian government turned its focus to renewable energy. The solar sector, with its immense potential, became a key pillar of this strategy. Alongside environmental goals, the government aimed to strengthen the Indian solar market by promoting the "Make in India" ideology, boosting domestic manufacturing and innovation.

To encourage solar adoption in the residential sector, the government introduced an innovative DBT (Direct Bank Transfer) subsidy scheme. This initiative aimed to make solar installations more affordable for households, providing financial incentives and fostering widespread adoption, more importantly subsidies are directed to the end user.

The scheme was a game-changer, but it came with it’s own challenges— Centralized administration, complex registration processes, limited information channels, and technological hurdles—that made it difficult for integrators to navigate and for consumers to benefit from the envisioned outcome.

During the first week of October 2022, as a big surprise that someone have put in great effort to bring all MNRE vendors under one roof through the new age media Whatsapp. Inviting over 35 strangers, to form a group. Those were among the first to register under MNRE as approved vendors.

Initially, the group’s purpose was unclear. Many of us were skeptical about its existence and doubtful about what it could achieve. Then came the pivotal moment: Mr. Jayakrishnan (creator of Kerala MNRE vendors whatsapp group) invited all members for a physical meeting on 10th OCT 2022.

I vividly remember attending that meeting, feeling both curious and uncertain. Everyone in the room was a stranger, but as the introductions began, it became clear that we all shared the same struggles and aspirations. Amid these challenges, we realized that working in isolation was not the answer. Collaboration is the key solution.

The meeting was transformative. We discussed the challenges of the subsidy scheme and how to navigate its registration process. For the first time, we had platform to share our experiences, clarify doubts, and support one another. It was during this meeting that the idea of forming an association took root—a group dedicated to sharing insights, resolving issues, and fostering growth for all members. We 35 members agreed to form a committee of eleven, Mr. Jayakrishnan: President, Mr. Reni: V. President, Mr. Biju: Secretary and me as Treasurer and others as Charter members with very important roles were assigned. Later few more executive members joined this esteemed group. The progress was breathtaking with collaboration of all esteemed members, Within 2

weeks, registration of the association was completed and the “MASTERS” was born...